In top management Managers are spending less time for technical skill. So, would you think a manager could become excellent with poor technical skill?
Mention the guidelines for setting objectives in MBO.
Make a comparison between consensus decision making and that of unilateral.
Prepare the various quadrants of SWOT matrix and explain:
Describe the 7Ps of marketing and explain how they are used to formulate a marketing strategy.
How industrial selling is different from personal selling? Why distribution channels are necessary in marketing? – explain with proper classification.
Explain different phases of a product life cycle graph. How marketing strategy could vary with these phases?
What is strategic management? Discuss various phases of strategic management. Why is it important?
Do you think hierarchy of plans help a manager to increase the growth of a company? Explain your opinion by proper addressing of hierarchy of plans.
What is the How-throne effect and why it is important to managers?
Why organization is important and write the role of it in a organization.
What do you understand by the term "consensus decision making"? how does it differ from unilateral decision making?
Analyze the internal and external environments of SWOT analysis. How can you turn your strength into opportunities?
Absolute centralization and Decentralization is not possible and not expected too – why?
Distinguish between MIS and DSS with its application.
How does the terms people, process and physical evidence affects marketing of a certain product?
What are the various methods of direct selling? Write down the tools of sales promotion.
Describe a product life cycle graph. Explain how it affects the marketing decision making.
Write down the importance of culture to a company.
Explain the various phases of strategic management. Why is it important for any industry?
Discuss the shortcomings of MBO. What measure would you suggest to overcome them?
Write the main theme of matrix organization and strategic business unit.
Mention 7 Ps of marketing? Explain any four of them.
Products have life cycles. Consider the following products and put them into the appropriate segment of life cycle graph.
What should be the marketing strategies of these products?
Explain the characteristics of industrial sales. How it differs from consumer selling? Classify patent.
Differentiate between “marketing” and “selling”.
Suppose your company is going to introduce a new baby food product in the market. What kind of promotional activity should you consider?
After certain period you cannot increase the market size of a particular service or product. Why? Explain your view point in terms of product life cycle.
Define planning. Briefly explain the planning process. What are the limitations of planning?
What is meant by MBO? What are the benefits and weakness of MBO?
What is the purpose of human resource management? Compare among personal manager, HR manager and GM.
Explain 4P's concept of marketing with neat sketch.
What is market segmentation? Why it is necessary? How it is done?
Distinguish between wage and salary. Explain Merrick differential piece rate theory of incentives.